Now comes Pittsburgh Mayor Ravenstahl with plans to "consider" imposing a two cents per ounce tax on sugar sweetened soft drinks. What a non-starter. Two cents will boost the retail cost of a two liter bottle by about $2.00. Such an increase in price will drive sales down precipitously making the hoped for $26 million in new revenue a pipe dream.
The only real issue here is this: Who is advising the Mayor?
This certainly does not pass the smell test or the taste test. Now we can see where some of the stalwart supporters of the Mayor and Pittsburgh policies come down on this outlandish idea.